NEWS RELEASE - February 3, 2017
Hawai'i Tourism Authority Selects VoX International As
(TORONTO, ON) - The Hawai‘i Tourism Authority (HTA) has selected VoX International as its marketing partner in Canada. VoX will continue to grow awareness of Hawai‘i in Canada with a mandate of providing leisure travel and MCI group business by working with the travel trade, tour operators, airlines, cruise lines, meeting and incentive planners and the media. VoX has partnered with VMC Media to promote Hawai‘i with an aggressive consumer and trade marketing campaign, coupled with social media and digital advertising.
“Canada is the second largest source of international visitor arrivals to the Hawaiian Islands and we see tremendous potential in the market. We believe we’ll benefit from a team of skilled tourism marketing professionals on the ground in market to help us build more demand for travel to the Hawaiian Islands. We were very impressed with VoX International’s track record, team approach and dynamic plan for marketing Hawai‘i in this important market,” stated George Szigeti, HTA President & CEO.
“Hawai‘i offers six islands in some of most idyllic settings, these picture perfect islands will touch your aloha spirit in so many different ways because each island is so unique,” remarked Susan Webb, President of VoX International. “We see opportunities for growth in outdoor adventure, culture, families/intergenerational, romance/honeymoons and long stay sectors and will develop dynamic initiatives for Hawai‘i to reach these key market segments.”
VoX has named Colin Wood, Account Director for Hawai‘i Tourism Canada; he will lead the account from its Toronto-based office with support from Lea-Ann Goltz in Western Canada, Renee Wilson and Serge LaMarre in Quebec and the VoX PR and MCI teams.
Colin has been a leader in travel marketing in Canada for 15 years. He held senior management positions at Travel CUTS/The Adventure Travel Company and for the last six years, Colin provided strategic direction for key consumer campaigns at CAA South Central Ontario.
Colin Wood can be reached at Colin@voxtm.ca or 416-935-1896 ext. 229 and Lea-Ann Goltz can be reached at email@example.com or 778-968-2101. For MCI specific inquiries, please contact Deborah Edwards at firstname.lastname@example.org or 289-253-9660.
About VoX International
VoX International is a Canadian-owned destination marketing firm based in Toronto, Canada with offices in Vancouver and Montreal, providing Canadian representation nationally. VoX is a full-service sales, marketing, event planning and public relations agency led by a team of high profile, knowledgeable travel industry executives. Recognized as a marketplace leader, VoX offers a wide range of support within the North American meeting, incentive, events, and hospitality and leisure tourism sectors. VoX’s passion for providing personal, innovative and results driven solutions are key factors for driving the company’s reputation for success.
About the Hawai‘i Tourism Authority (HTA)
The Hawai‘i Tourism Authority is responsible for strategically managing the State of Hawai‘i’s marketing initiatives to support tourism. HTA’s goal is to optimize tourism’s benefits for Hawai‘i, while being attentive to the interests of travelers, the community and visitor industry. Established in 1998 to support Hawai‘i’s leading industry and largest employer, HTA continually strives to help ensure the sustainability of tourism’s success. For more information about HTA, please visit www.hawaiitourismauthority
Director Public Relations
416 935 -1896 ext 236